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The Knowledge of a Local Agent


When it comes to buying or selling your biggest asset, choosing the right real estate agent is one of the most important decisions you’ll make. While experience and skills are key, there’s one quality that can truly set an agent apart: local knowledge. This month, we’re diving into why a local agent is your greatest advantage in today’s market.

 

1. Local Knowledge, Big Impact

A local agent lives and breathes the community they serve. They know:

  • The best streets and pockets within your suburb.
  • Which amenities, schools, and developments are driving demand.
  • Buyer preferences and how to highlight the unique appeal of your property.

This deep understanding of the area allows a local agent to price your property accurately and position it competitively in the market.

 

2. A Built-In Network

Local agents come with an extensive network that benefits both buyers and sellers:

  • For Sellers: A local agent knows who’s actively looking to buy in your area and can quickly connect your property with the right audience. Their established relationships with buyers, tradespeople, and marketing teams streamline the entire process.
  • For Buyers: They have the inside scoop on properties coming to market—sometimes even before they’re advertised!

 

3. Proven Marketing Strategies for the Area

A local agent understands what works in your market. From professional photography to where and how to advertise, they tailor marketing strategies to attract maximum interest:

  • Is it a family-friendly area? The focus will be on school zones, their catchment areas and parks.
  • Is it a trendy, urban neighbourhood? They’ll highlight cafes, restaurants, and walkability.

 

4. On-the-Ground Insights

Every suburb is its own mini-market, and no one understands it better than a local agent:

  • They stay updated on trends like days on market, median sale prices, and buyer demographics in real-time.
  • They can explain why one property sold for a premium while another didn’t—and use that information to your advantage.

 

5. The Personal Touch

A local agent isn’t just an expert; they’re part of your community. They often have a vested interest in the area thriving and are genuinely passionate about helping others achieve their real estate goals. Whether it’s sponsoring a school fete or knowing the best coffee spot, their local ties can make the process more personal and enjoyable.


Whether you’re selling a family home, buying your first property, or looking to invest, a local agent provides insights and connections you simply won’t get elsewhere. At The Simon Salm Team, we pride ourselves on being local experts in the Redlands area. We live here, work here, and love helping our neighbours achieve their property dreams.


If you’re ready to take the next step in your real estate journey, we’d love to help. Let’s have a chat about how our local expertise can work for you. Contact us today!

 

Suburb Spotlight: Birkdale


This month, we’re highlighting vibrant Birkdale, a sought-after coastal suburb that’s a true gem in the Redlands area. If you’re searching for a family-friendly community with bayside charm, Birkdale could be your perfect match. Let’s take a closer look at what makes this suburb special.

Location & Lifestyle

Located just 19km from Brisbane’s CBD, Birkdale offers the best of both worlds—peaceful suburban living with easy access to the city. With lush parks covering nearly 25% of the area and stunning canal and waterfront properties, this suburb is perfect for outdoor activities, relaxation, and quality family time. Living by the water adds a touch of luxury and offers residents beautiful views and a serene lifestyle.

Real Estate Snapshot

Birkdale’s property market continues to thrive. Here’s a look at the latest figures:

  • Median House Price: $1,050,000
  • Median Unit Price: $600,000
  • Lower Quartile House Price: $865,000
  • Upper Quartile House Price: $1,275,000
  • Average Days on Market (Houses): 38 Days
  • Number of New Listings (12 Months): 219 Houses, 19 Units

Community & Demographics

Birkdale is home to around 14,500 residents, with a 5% population growth over the last five years. Most households are couples with children, creating a lively and welcoming community vibe.

Market Activity

Here’s a snapshot of recent sales and new listings:

  • 7 Lachlan Street – Sold for $960,000 (December)
  • 25 Hooper Street – Sold for $1,250,000 (November)

Whether you’re buying or selling, Birkdale offers plenty of opportunities for those looking to make a move.

Rental Market

The rental market in Birkdale is thriving, with median rents for four-bedroom homes ranging from $750 to $800 per week. With strong demand and attractive gross rental yields, it’s a great choice for investors too.

Why Birkdale?

With its close-knit community, excellent schools, and easy access to Moreton Bay, Birkdale is an ideal suburb for families and professionals alike. Whether you’re looking for a forever home or a smart investment, Birkdale should be on your radar.

If you’d like to learn more about property opportunities in Birkdale, our team is here to guide you every step of the way. Don’t hesitate to call!

Until next time,
The Simon Salm Team