Behind the Scenes - Series 1, Episode 2

The Photo Shoot Process

Every stunning property listing starts with a great photo shoot, but what does it really take to capture the perfect images? From meticulous planning to expert photography and strategic marketing, a lot happens behind the scenes to ensure every home is presented in its best light. In this episode, we’re taking you through our detailed process—showing you how we prepare, shoot, and launch a home to the market with top-quality visuals that grab buyers’ attention.

Preparation: Setting the Stage

Before the shoot, Simon and our marketing expert, Michelle, meet with the sellers to discuss styling options. Some homes only need minor enhancements with accessories and decor we provide, while others benefit from full professional styling. During this discussion, they also assess whether the property needs cleaning or if the gardens require attention to ensure everything looks its best. Once the home is ready, we coordinate schedules between the seller, our team, and Open2View, our trusted photography partners, ensuring the shoot is timed perfectly.

Timing is Everything

Especially for twilight photos. These must be scheduled precisely with the sunset to capture the home in the most flattering light. For waterfront properties, we even align the shoot with high tide to maximise the impact of the stunning views.

The Shoot Day: Bringing it All Together - Creating Emotion & Mystery

The photographers work their magic, capturing every angle and detail to highlight the home’s best features. In addition to still photos, we create engaging reels and Property videos, offering dynamic walkthroughs that allow buyers to connect emotionally with the property. Floor plans are also carefully designed and included in the marketing materials, giving buyers a clear understanding of the home's layout and flow.

While we highlight key features, we intentionally leave room for discovery and a touch of mystery—enticing buyers to attend the inspection and experience the home’s charm firsthand. Nothing beats the magic of seeing a property in person and falling even more in love.

The Final Touch: Selecting the Best Shots

Once the photos are received, Michelle meticulously reviews them, selecting only the best for marketing. She ensures every image is inviting and truly represents the property at its finest. The final images are then uploaded to our CRM, ready for launch. The video content is also reviewed to ensure it meets our high standards—any necessary edits or removals are requested before the final version is approved. Music is then carefully selected and added to enhance the viewing experience. At the same time, Michelle crafts a compelling description to grab buyers' attention and create an emotional connection with the home. She also highlights key features that can't be seen in the photos, ensuring potential buyers get a full sense of what makes the property special.

Launching to the Market

With the listing polished and perfected, it’s ready to hit the market. Our team utilises all major real estate platforms to ensure maximum exposure, turning the hard work behind the scenes into stunning results that attract buyers and drive successful sales.

Stay Tuned for the Next Episode

We love sharing the behind-the-scenes magic of real estate, and there’s so much more to come! Stay tuned for the next episode, where we’ll take you even deeper into the world of property marketing and what makes our process so special.

Suburb Spotlight: Victoria Point

Victoria Point is a vibrant coastal suburb in the Redlands, offering a blend of relaxed waterfront living and modern convenience. Located 29km from Brisbane’s CBD, this family-friendly area is known for its beautiful parks, local amenities, and strong sense of community.

Market Snapshot

• Median House Price: $920,000
• Median Unit Price: $619,000
• Recent Sales Range (Houses): $840,000 – $1,100,000
• Recent Sales Range (Units): $583,750 – $732,500
• Rental Market: Houses typically rent around $675 per week, while units average $575 per week.

Lifestyle & Community

Victoria Point boasts 37 parks covering 17.3% of the suburb, making it a haven for outdoor enthusiasts. Locals enjoy the scenic waterfront at Thompson’s Beach, easy access to shopping at Victoria Point Shopping Centre, and a variety of dining options. The suburb is well-equipped with schools, medical facilities, and public transport, making it a great choice for families, retirees, and professionals alike.

Recent Market Activity

Recently Sold:

• 3 Twinspur Ct – $1,180,000

Why Buyers Love Victoria Point

• Waterfront & parks: Plenty of green spaces and coastal charm.
• Great connectivity: Close to shopping, schools, and transport links.
• Diverse property options: From family homes to stylish units, there’s something for everyone.

Whether you're looking to buy, sell, or simply stay informed, Victoria Point remains a strong market in the Redlands. Stay tuned for the next suburb spotlight as we continue to explore the best of our local real estate scene!

Until next Time,

The Simon Salm Team.

Answers to last months ‘Estate of Mind’ questions:

Unscramble this Word:

Real Estate

Brian Teaser:

A Calendar

Trivia:

Wallpaper